About Wins Pulse

What we do

Wins Pulse is an independent comparison site for online casinos licensed by the UK Gambling Commission. We keep a finger on the pulse of the UK market — new sites, changed bonuses, slower payouts, licence actions — and turn what we find into a short monthly ranking that anyone can use for free. We are not a casino. We do not take deposits, offer games or hold your money.

How we make money

We are an affiliate site. When you click a link on ukwinspulse.com and open an account with a casino, that casino may pay us a commission: either a fixed fee per new customer or a share of the revenue your play generates for them. These payments are the only way the site is funded. They cover research, testing accounts, hosting and the time it takes to keep everything up to date, and they mean we never have to charge readers a penny.

Commission is paid by the operator; it never comes out of your pocket, and the bonus you receive is the same whether you arrive through us or type the casino’s address directly.

Editorial independence

Commercial partnerships do not buy positions. Our ranking is produced by scoring every casino against the same criteria, and a casino can move down the list — or drop off it — however much it pays. We only feature operators licensed by the UK Gambling Commission, and we do not accept casinos that hold no UK licence at any price. If we ever publish sponsored content, it will be clearly labelled as such.

How we rank

• Licensing and safety: a valid UKGC licence, independent game testing, published RTPs and visible responsible gambling tools.
• Bonus value and fairness: wagering requirements, game contribution, maximum bets, expiry and win caps — not just the headline figure.
• Withdrawal speed: measured with our own test withdrawals across cards, PayPal and e-wallets.
• Game range: slots, live dealer tables, table games and the studios behind them.
• Mobile experience: registration, deposits, limit-setting and play in the phone browser.
• Player feedback: complaint patterns, support responsiveness and reviews from real UK players.

Long-term trust over short-term fees

A comparison site is only useful if people can rely on it. Recommending a poor casino for a higher fee might pay this month, but it costs the one thing that keeps readers coming back. We would rather send you to a site that treats you well and see you again next month. Read our Terms for the formal version of all of this, and if you think we have got something wrong, tell us.